Our Story

Find out the details behind the meaning of Von.La.Rue.

Our Story

Over two years ago, our youngest daughter developed eczema and we could not find anything in store to hydrate, soothe and moisturize her skin. Most products were full of chemicals, greasy and did not allow her skin to breathe. So, my husband started researching, got in the kitchen and began to work! Using natural, organic butters and oils, we went through several trials until we discovered the perfect combination. Today, we now can say after a few years, we have products that will help to hydrate, soothe certain skin conditions and complement your natural glow!

Who is Von.La'Rue?

Our products are dedicated and named after my dear mother, Vonciel La'Rue Matthews, who transitioned over 20 years ago. She had such a good heart and a love that everyone could feel. She is one of the reasons we are putting so much love in our products. We love and miss you mom! This one is for you!